Coca Cola Value proposition lies in 'the coke side of life', which mainly emphasizes on the joy, comfort and happiness that one aims at receiving after consuming a bottle of Coca Cola. PepsiCo derives its value proposition from the company's core values such as sustainability, empowerment, trust and responsibility all geared towards making the This short and sweet value proposition tells prospective customers exactly what they want to hear. Why It Works: Grammarly's statement is short, to-the-point, and clearly focused on what a customer can expect from its service. 6. Paychex — Payroll, HR, and benefits for today's workplace. @paychex. The Current Marketing Strategy. Coca-Cola's current marketing strategy works on three pillars. 1. Liquid and linked. The brand's content is liquid - it doesn't necessarily fit into just one box. Given the nature of the drink, the demographic for it varies. So, it must flow like liquid and adapt to various geographies and demographics. iTGR0D.

what is coca cola value proposition